Click bait titles will only get you so far. To really reel in good readers you need to work hard on presenting the right content.
It all depends on the type of blog you run. If you own a personal blog like I do, I just post all things related to me like poetry, short stories and some blogging related articles from my experience. Good content for me, is real writing. Heart felt words reach out better to people than faking emotions and pushing out content when I’m not ready to write. So my advice to all the personal bloggers out there is to write passionately and elaborately. Give them what they come to you for.
If you own a “how to” type of blog, they key is to write articles about things no one else is writing about. If your blog is about dog training don’t write the general article about potty training a puppy, but focus on rarer cases like potty training an older rescue dog. Or if you own a tech website, write about software or technology no one else is writing about and share the information no one else is sharing. That’s how you get noticed and find a place for yourself in the Internet.
If you own a blog related to your business, it not only helps your business but your blog itself can help you make money through the ads. Post things like customer reviews about your products and service to give the reader a feel of what it is like to do business with you. The more real those reviews you post are, they more they are going to trust you. I see sites giving amped up reviews about themselves which are too good to be true and the first impression I get is that they over sell themselves.
If you own a photography blog, tell stories with your pictures. Instead of posting random clicks, sequentially ordering them with respect to the context is always better. For a travel blog, the devil is in the details. Forgiving me for the use of a cliche but that is very true in this case. The more details your travel tales have, the more the reader will be able to connect with it. The goal is to make the reader visualise every moment of your experience like it were happening in front of their eyes.
These are some of the things I could think of when it comes to content. A general thing to keep in mind is to write more of what your readers want. Keep in mind the response you get each time you post something and write more of what does better with the readers. And I cannot stress this enough, if you are a personal blogger, write from your heart. That’s the only way you’re going to make a connection with your readers.
– The Obsessive Writer