Hello and Welcome to my blog. I call myself the obsessive writer because, well, that’s what I am. And through this journey I have come to learn a thing or two about blogging.
So to answer the question? Yes and No. I know how vague that must seem but that’s what you have to understand. Blogging is a vague concept. There is no formula or algorithm to master it. You simply have to try a bunch of things and see what works for you.
If you are interested in starting your own blog or site with the dream of making a few bucks off of it, good luck! But here are a few things you should know if you’re considering WordPress.
When you google “how to successfully blog on WordPress”, you’ll get a million relevant hits talking about SEO optimisation, Google Analytics and all that Jazz. And apart from that you’ll see that every WordPress related blog will mention two categories of WordPress which you can choose from,
What those two things really mean is that, WordPress.Com is a company or a site that lets you create blogs with a few clicks. You take care of only the content while they manage everything else. Sounds great right? Yeah. It sounded great to me too. That’s why I went for it. I am the proud owner of the Personal Plan offered by WordPress.Com
For more information on which plan is right for you, you can refer to this post where I’ve already talked about it.
So this service that sounds so good comes with a few catches. WordPress.com makes blogging easier but, it also places some restrictions. Since WordPress takes care of everything, you cannot access the code to your website. “Why would I need to do that?”, you might ask. Well, if you want to truly make your blog unique or maybe host external ads like Google Adsense in order to make money you need to access the code.
You can still make money without doing all that as WordPress.Com comes with WordAds. But it’s not as good as Google Adsense in terms of revenue.
WordPress.Org is like the nerdier brother of WordPress.Com. There is nothing you can’t do on it, but you have to do it yourself. It’s not that hard. There are web hosting services and domain name services which are very user friendly these days. So if someone else is giving you the hosting which is where your website is stored and someone else is giving you your domain name which is how people access your site, then what the hell does WordPress.Org do?
WordPress.Org provides a software called WordPress which you download and install on your website. Once you install that, handling your site is so much more easier. It will be the same as handling a WordPress.Com site. It has the same user interface. It’s just like using a social media site. You just have to take care or hosting and the domain. The rest is a piece of cake.
This also seems easy right? And it has freedom to modify or view the code too! So why did I go for WordPress.Com? Am I a dumb dumb? Well WordPress.Org only looks like a social media site. But WordPress.Com actually is one.
You know how when you post something on Instagram or Facebook, it shows up on the feed for people accessing the #tags you’ve made your post in? That’s how you get likes and all those followers. WordPress.Com has something similar. It’s called the WordPress Reader and it lets you view posts sorted by tags and categories.
Getting views on a website is no easy task. It takes years and years. But with the WordPress Reader which is available only for WordPress.Com users I instantly got my content out there and people were reading it.
So you must be wondering if I’m a baller now. Well the short answer is no. I got played. You see, before WordPress would let you cycle old posts and republish them. Doing this would bring your post back onto the top of the feed and more people would read it. I would schedule my posts over and over and expose them to a huge audience. I started to average at about 10,000 views a month. And then it all fell apart. They removed the ability to do that. I guess a lot of people started exploiting this and spammed the reader. Now my views have dropped to half of what they used to be because I only publish a post once. The only way it gets re-read is if someone goes looking for it intentionally.
The advantage of having a social media type reader where your post gets viewed at least once is still better than self hosting on WordPress.org where your post only gets views through search engines. But the advantage of WordPress.Com is not as big as it used to be. More and more people are moving to self hosted blogs and so less people are looking at the WordPress Reader.
So let me get to the point. The final verdict if you will. Can you make money by Blogging on WordPress? Yes. If you are ready to sell your soul and write click bait content. No. If you are a passionate writer and dream of filling your blog with poetry and other meaningful things which no one will ever google. I belong to the second category. I mostly post creative things. I started a blog with the intent to write and make money as an extra benefit. I barely make a dollar a month in spite of having a lot of subscribers.
If you are in it for the money. The best course of action would be to get a domain and a host and then use WordPress.Org as your Content management system or the UI. Your posts should belong to a popular niche like education, fashion, life style, etc and make sure you use popular key words in your posts. It will take a few years but soon enough, search engines will start indexing your posts at the top. And you’ll be making a bit of money.
If you are in it for the writing, get a free blog on WordPress or tumblr or just start an Instagram page and write your heart out. You’ll get honest feed back and loyal readers, but no money. At least not that easily.
-The Obsessive Writer